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How we handle your personal data
(Last updated: April 24, 2026)
At PICO (formerly PICOPUBLISH), we handle personal data with respect for your privacy and in accordance with data protection legislation. Here you can read how and why we process personal data when you are in contact with us.
PICOPUBLISH ApS
Stagehøjvej 27E
8600 Silkeborg
CVR no. 31086876
E-mail: info@picopublish.com
PICOPUBLISH ApS is the data controller for the processing of your personal data.
When you visit our website and consent to cookies, we collect information about your use of the site. This may include IP address, browser type, device, geographic location, and behavior on the site.
The purpose is:
to ensure operation and functionality
to improve the user experience
to measure and target our marketing
Legal basis: your consent (Article 6(1)(a) of the General Data Protection Regulation).
You can read more in our cookie policy.
If you sign up for our newsletter, we process your name and email address in order to send you relevant knowledge, news, and information about our services.
Legal basis: your consent (Article 6(1)(a)).
You can withdraw your consent at any time via the link in the newsletter.
We retain documentation of your consent for up to 2 years after it was last used.
If you contact us via a contact form, email, or telephone, we process the personal data you provide in order to respond to your enquiry.
Legal basis: our legitimate interest in communicating with you and responding to your enquiry (Article 6(1)(f)). We consider this processing to be necessary and not in violation of your rights.
When you are a customer, we process contact, agreement, and billing information in order to fulfil our agreement and keep accounts.
Legal basis:
performance of a contract (Article 6(1)(b))
legal obligation, including the Danish Bookkeeping Act (Article 6(1)(c))
Data is generally retained for up to 5 years after the end of the customer relationship.
We do not share your personal data with third parties for their own purposes.
We use external suppliers (data processors) who assist us with operations, communication, and marketing, such as:
hosting and cloud services
email and newsletters
web analytics and marketing tools
Some of these suppliers are located outside the EU/EEA, including in the USA. Transfers take place on the basis of the European Commission's standard contractual clauses and with relevant supplementary security measures.
As a general rule, we act as data controller for the personal data we process in connection with our website and marketing. In certain client collaborations, we may act as a data processor, which in such cases is governed by a data processing agreement.
We only retain personal data for as long as is necessary for the purposes for which it was collected, or for as long as we are required to do so by law.
Under the General Data Protection Regulation, you have a number of rights, including:
the right to access your data
the right to have data corrected or deleted
the right to restriction of processing
the right to object to processing
the right to data portability
the right to withdraw consent
If you wish to exercise your rights, you can contact us at info@picopublish.com.
If you are dissatisfied with our processing of your personal data, you have the right to lodge a complaint with:
The Danish Data Protection Agency
www.datatilsynet.dk