The Construction Industry
The construction industry is characterised by complex value chains, many stakeholders, and high demands for documentation. Suppliers to the construction industry and builders' merchants work with a large number of products, variants, and technical data that must be shared consistently across systems, channels, and partners.
At Pico, the construction industry is regarded as a data-intensive and regulated domain, where product data not only supports sales, but also project planning, procurement, compliance, and operations. For this reason, Pico works with product data as a strategic asset that must be applied reliably and correctly throughout the entire product lifecycle.
Why is product data critical in the construction industry?
Product data in the construction industry is used in many contexts simultaneously. It forms part of technical specifications, tender materials, digital catalogues, construction projects, and subsequent documentation. Errors, gaps, or inconsistencies in data can have consequences far beyond a single order.
Suppliers and builders' merchants frequently face challenges such as: A lack of coherence between internal systems and external databases. Varying data requirements from wholesalers, contractors, consultants, and clients. The need for structured documentation for authorities and certification schemes. A growing focus on traceability, material data, and sustainability.
These challenges are compounded by the fact that many companies in the construction industry operate across markets and standards, where the same product must be described differently depending on context.
Byggebasen as part of the data landscape
Byggebasen plays a central role in the Danish construction industry as a shared reference for product and supplier data. For many companies, Byggebasen is not merely a channel, but a structural requirement for participating in projects and collaborations.
At Pico, Byggebasen is seen as an integrated part of the overall data landscape. This means that product data is not created in isolation for Byggebasen, but is modelled and maintained centrally so that it can be reused consistently across: Byggebasen, websites and digital catalogues, PIM and ERP systems, documentation and technical data sheets, and internal workflows.
This approach reduces manual maintenance and minimises the risk of data diverging between internal systems and external platforms. Pico has extensive experience in building solid interfaces and integrations with Byggebasen.
How does Pico work with the construction industry?
Pico's work with the construction industry starts from a thorough understanding of the company's products, markets, and data requirements. The focus is not on individual systems, but on the relationship between business, data, and technology.
The work typically begins by clarifying how product data is used today, and what requirements are placed by the outside world, including Byggebasen, customers, and authorities. Data is then modelled so that it supports current needs and can be expanded over time.
Pico works with: Data modelling that reflects technical, commercial, and regulatory requirements. PIM solutions capable of handling many variants and complex attributes. Integrations between PIM, ERP, websites, and external databases. Governance and processes that ensure data quality over time.
The approach is methodical and long-term, with a focus on building a stable foundation rather than quick, one-off solutions.
Relevance for suppliers and builders' merchants
For suppliers to the construction industry, product data is about more than visibility. It is about being able to document product properties correctly, meet industry standards, and ensure that data can be reused across many contexts without additional effort.
For builders' merchants, the challenge is often volume and variation. Many products, many suppliers, and many data sources place high demands on structure and consistency. Here, a shared data foundation is essential for running both physical and digital sales channels effectively.
Pico's work supports both perspectives by creating coherence between internal systems and external requirements.
Connection to other areas at Pico
Work with the construction industry is closely linked to several of Pico's other areas of expertise. PIM serves as the central hub for product data, while integrations ensure that data flows correctly between systems and platforms.
There is also a natural connection to: Websites and commerce, where structured product data forms the basis for correct display and filtering. Sustainability and material data, which are becoming increasingly important in construction projects. Data governance, which ensures clear roles, responsibilities, and processes around maintenance.
These connections make it possible to work holistically with product data in an industry where requirements continue to grow.