Systems and Partners
Pico works technology-agnostically. This means that the choice of systems is always based on the customer's business, data complexity, and maturity – not on preferences for specific platforms. The purpose is to ensure that the solution creates real and long-term value and can evolve in line with the organisation's needs.
That said, Pico has built deep experience and specialist knowledge within a number of selected systems. These are platforms that Pico knows in depth, and that frequently form part of solutions for mid-sized and large B2B companies with complex products, many variants, and high demands for data quality, integration, and governance.
PIM Systems at Pico
Product Information Management is a core area at Pico. The PIM systems Pico works with support different business needs and maturity levels. We recommend the PIM system that will create the greatest value for the customer – based on price, assets, specifications, and maturity. We have in-depth knowledge of:
Perfion
Perfion is a PIM system characterised by high flexibility in data modelling and a strong connection to the Microsoft ecosystem. The system is particularly well suited to companies with complex product structures and a need for close interaction between PIM, ERP, and other Microsoft-based solutions. Perfion supports detailed data enrichment and is well suited where product data needs to be used broadly across the organisation.
Struct
Struct is a PIM system with a strong focus on structured data, classifications, and variant management. The system is well suited to organisations where product complexity and hierarchies are central, and where there is a need for precise control over relationships between products, variants, and attributes. Struct is often used when the data model is business-critical and must be able to handle significant complexity over time.
DynamicWeb PIM
DynamicWeb PIM is closely integrated with commerce and CMS functionality. This makes the system relevant in solutions where product data, web, and e-commerce are tightly connected. The PIM component supports the structuring and enrichment of product data for digital publishing and commerce, and the system is often used in contexts where time to market and channel consistency are important parameters.
Centric Software
Centric Software is particularly prevalent in industries with high product dynamism, such as fashion, retail, food, and consumer goods. The system supports the entire product lifecycle and combines PIM functionality with strong process support. This makes the platform relevant in organisations where product development, documentation, and compliance are closely connected.
UnoPim
UnoPim is an open source-based PIM system that provides great flexibility and control over data model and architecture. The system is typically used in solutions where a high degree of customisation and integration is required, and where the organisation wants ownership of both data and platform. UnoPim is relevant in technically mature organisations with clear requirements for data management and integration.
CMS Solutions at Pico
CMS plays a central role in many Pico solutions, particularly when product data needs to be made available to customers, partners, and internal users through websites and customer portals.
Umbraco
Umbraco is a CMS that Pico frequently uses for data-driven websites and customer portals. The system is characterised by flexibility, a strong editorial experience, and good integration capabilities. Umbraco is particularly well suited to solutions where content and structured data need to work closely together, and where high demands are placed on customisation and user experience.
Headless CMS
Headless architecture is used in solutions where content needs to be delivered across multiple channels and platforms. Pico works with headless CMS when there is a need for a clear separation between content, data, and presentation. This provides high flexibility and makes it possible to reuse content across websites, customer portals, apps, and other digital touchpoints.
DynamicWeb CMS
DynamicWeb is also used as a CMS in solutions where there is a need for close alignment between content, product data, and commerce. The CMS component makes it possible to work in a structured way with content that can be combined with data from PIM and ERP in a unified platform.
Other Technologies and Platforms
In addition to PIM and CMS, Pico works with a range of supplementary technologies that support integration, automation, and data-driven processes.
Azure and the Microsoft Platform
Microsoft Azure is used as the foundation for many Pico solutions. The platform supports integrations, data flows, security, and scalability in complex system landscapes. Together with other Microsoft technologies, Azure provides a stable foundation for data-driven solutions where governance and operations are business-critical.
Copilot, Claude, Gemini, and Generative AI
Microsoft Copilot and related generative AI technologies are used as a supplement to existing systems and processes. The focus is on supporting work with data, content, and decisions – not on replacing structures or governance. AI is applied where data quality and context are in place.
Mecura CPQ
Mecura CPQ is used in solutions where complex products need to be configured correctly and consistently. The CPQ system ensures alignment between product rules, prices, and quotes, and often works in conjunction with PIM and ERP. It is particularly relevant in sales processes with many variants and dependencies.
Relawise
Relawise is used in contexts where search, filtering, and personalisation of product data are central. The system makes it possible to present relevant products and data based on context and user behaviour, and is often used in customer portals and commerce solutions.
Coherence and Choice of Systems
Pico's strength lies not in any single system, but in the ability to create coherence between systems, data, and business. The platforms mentioned are used where they make sense, and are often combined in solutions tailored to the customer's specific needs. The technology-agnostic approach ensures that architecture and system choices can evolve over time without unnecessarily locking the organisation in.