Shopify

Shopify in our solution catalogue

Although our primary approach to e‑commerce often starts from the customer's existing system backbone and a composable/MACH architecture, we also deliver e‑commerce solutions based on Shopify.

Shopify represents a different architectural starting point:
A standardized, SaaS‑based e‑commerce system, where much of the functionality is provided out of the box – and where value is created by staying close to the standard.

When that premise is accepted, Shopify can be an effective, stable, and sensible solution.

When does Shopify make good sense?

Shopify is a strong choice when:

• You want fast time‑to‑market

• You accept and leverage the platform's standards

• You prioritise low technical complexity over maximum flexibility

• You do not have complex or highly individual business rules

We typically see Shopify work very well in scenarios where:

• Product logic, pricing, and flows can be adapted to Shopify's model

• Integration needs are manageable

• You want a reliable solution with limited maintenance

Shopify and backbone systems

Shopify can easily be part of a setup with:

• ERP

• PIM

• WMS / OMS

But it is important to understand that Shopify itself contains a significant amount of commerce logic, such as:

• Order management

• Campaigns and discounts

• Products and variants

• Checkout flows

This means you need to adapt your processes to Shopify to a greater extent, rather than letting Shopify act as a thin layer on top of existing systems.

The difference compared to a more composable approach is consciously accepted here – and this is precisely where Shopify can be the right choice for many.

Benefits of Shopify

When Shopify is chosen on the right terms, it offers a number of clear advantages:

Fast and predictable implementation

• Much functionality is ready from the start

• A well‑known and well‑documented platform

• A large ecosystem of apps and themes

Low technical complexity

• Operations, security, and scaling are handled by Shopify

• Less need for custom infrastructure

• Fewer integration layers than in a composable solution

A clear framework for the business

• Shopify defines clear standards for:

  • Products

  • Checkout

  • Campaigns

  • Order flow

• This can bring focus and decisiveness to the organisation

Standard as a premise – not as a limitation

It is essential to understand that Shopify works best when you accept the standard.

When you:

• Try to move heavy business logic out of Shopify

• Rebuild ERP logic in apps or custom code

• Force atypical workflows into the platform

… you quickly move away from the very advantages Shopify provides.

In those cases, you should often consider whether a more custom or composable architecture is a better fit.

Shopify Plus – where the equation changes

When moving up to Shopify Plus (starting at around 17,000 DKK/month), the basis for decision‑making shifts.

At that point, it starts to make sense to ask questions such as:

• How much of Shopify's functionality are we actually using?

• How much logic already resides in ERP, PIM, and OMS?

• Are we paying for flexibility or convenience?

For some businesses, Shopify Plus is still the right choice.
For others, a custom MACH‑based solution can:

• Deliver lower total costs

• Reduce duplicated business logic

• Increase flexibility over time

The choice should therefore be based on business model, complexity, and future ambitions – not platform alone.

Our role in Shopify projects

When we deliver e‑commerce on Shopify, our focus is:

• Ensuring the right architectural decision

• Integrating Shopify appropriately with ERP, PIM, and other systems

• Keeping the solution as close to standard as possible, where it makes sense

• Avoiding unnecessary custom complexity

We help customers get the most out of Shopify – not work against the platform.

In summary

Shopify is not at odds with our broader e‑commerce approach –
it is a deliberate alternative that works best under clear premises:

• Standard over customization

• Simplicity over maximum flexibility

• The platform's logic is accepted and leveraged

When that matches the needs of the business, Shopify delivers real value.
When complexity grows, we help customers move on to more tailored solutions.