DynamicWeb CMS & E‑commerce
A proven platform for businesses that want to run digital commerce effectively – today and tomorrow
DynamicWeb is a mature, Danish-developed platform where CMS, e‑commerce, PIM and marketing are brought together in one complete suite. This makes DynamicWeb ideal for businesses that want a stable, scalable and cohesive digital commerce platform, without having to assemble and maintain a complex tech stack.
At PicoPublish, we work with DynamicWeb when the business needs:
A strong standard as the foundation
Close integration with ERP
Support for complex B2B and B2C flows
A platform that can evolve alongside the business
A suite – rather than a puzzle of systems
DynamicWeb is an e‑commerce suite choice. This means that core disciplines are gathered in one platform:
CMS for content, brand and user experience
E‑commerce for B2C, B2B and self‑service
PIM for structuring and enriching product data
Marketing & personalisation built on behavioural and customer data
The result is fewer integrations, lower complexity and better coherence between data, content and sales.
For many businesses, this means:
Faster time‑to‑market
Lower total cost of ownership
A solution that is easier to operate and develop further
CMS that supports both marketing and commerce
DynamicWeb CMS is built for businesses where content and commerce are closely connected.
The CMS gives you:
Management of multiple websites, languages and markets
Reuse of content across channels
Close coupling between content, products and campaigns
Support for both classic and headless setup
It is a CMS that does not stand alone – but works directly alongside your e‑commerce, PIM and customer data.
E‑commerce that handles reality – including in B2B
DynamicWeb is particularly strong in scenarios where e‑commerce must reflect real business rules:
Customer‑ and agreement‑specific pricing
Advanced discount and campaign structures
Assortments per customer or customer group
Multiple shops, markets, currencies and languages
Support for B2C, B2B and portal solutions
This makes the platform well suited to manufacturing, trading and wholesale businesses where e‑commerce is not one‑size‑fits‑all.
Close and proven ERP integration
DynamicWeb is designed to work closely with ERP – in particular Microsoft Dynamics 365 Business Central.
The platform supports:
Synchronisation of products, customers, prices, stock and more
Both batch and real‑time integration
A robust integration framework with clear interfaces
At PicoPublish, we consistently work from the principle that ERP is the system of record, and that e‑commerce and CMS should be built on top of it – not alongside it.
When DynamicWeb is the right choice
DynamicWeb is a good fit if you:
Want a strong standard rather than custom-built architecture
Need both CMS and e‑commerce in one solution
Want to keep integration and operational complexity low
Have – or want – an ERP solution close to standard
Work seriously with Commerce Ops and data-driven processes
For many businesses, it is a deliberate choice:
Less technical complexity – more focus on the business.
PicoPublish as a DynamicWeb partner
At PicoPublish, we implement DynamicWeb based on how the platform is intended to be used – not how it can be bent.
This means:
Focus on standard functionality before custom
Transparent projects and manageable economics
Close collaboration and high involvement throughout
Solutions that are easy to take over and develop further
We have many years of experience with DynamicWeb across CMS, e‑commerce, PIM and integration – and we help you get the business safely into operation and ready to scale.